Draft Evaluation by Chloe Hobden

2. How effective is the combination of your main product and your ancillary tasks?


Script:

"Overall, I think our three media products work well together. The short film, along with the poster and review are effective, together a marketing package the would provide a base for the film to be marketed.

In the poster, the main image is that of the solitary male protagonist. Having just the main protagonist the forefront of the poster connotes to the audience that he is the main focus point in the film. This fully links the poster and the film together. Having just the male protagonist on the poster raises questions for a potential view, such as ‘Who is he?’, ‘What is he doing?’ and ‘Why?’ These questions are then answered in the film, which opening shots include one of the male protagonist sitting alone. This will remind people of the poster and associate him to the film. We also used the images to create a sense of loneliness and secrecy in the poster, as the protagonist stands out of a blurred back ground. This conveys to the audience that he is alone, an image which is later reinforced in the film.

Our review also uses the iconic image of the lone protagonist, again to link it to the film whether the reader has seen it or not. We have tried to follow the house style of a conventional Little White Lies review for our own review. This includes keeping the bold title of ‘Blind Eye’ across the image of the protagonist walking towards he camera. This again links the ancillary tasks together with the image.

As the review is in a magazine aimed at 25 – 35 year old males, it is unlikely that our target audience would be reading this magazine. This is why the poster is of paramount importance to pull the audience.

Overall I think we have a strong media package, with a compelling poster to draw in the audience and a reverse, if read by the target audience, to encourage the audience to go and see the film."

3. What have you learned from audience feedback?


Looking at the audience feedback, it is clear that whilst some aspects of the film where praised, others needed work on.

To evaluate the film, I gathered together a group of people who where in the target audience demographic, 18 to 25 years old, of both genders. Of the 20 people 10 were male and 10 were female. My volunteers watched the movie and provided responses.

This response tells me that whilst some members of the audience understood the concept of the film, others were not. One female member said 'I thought he was a mind reader' This suggests in future, I should be careful to work on narrative more. Narrative is by far the weakest aspect of the short film, as we found it difficult to portray our ideas to the audience.

This response correlates with what I thought in my previous answers. I definitely feel now that I should have filmed more shots for this particular scene, as this would have provided a better emotional response from the audience.

Other remarks


One audience member said 'I did not understand the final story when the man was tying up his shoes and dressing in a bed sheet'
-As the creator, I know that this scene was to show the male character becoming his alter ego, thus breaking out of his mediocre life, how ever this was not conveyed clearly to the audience. I have come to the conclusion that more shots should have been filmed to make this ending clearer.

However we have had many positive comments as well:

'The whole soundtrack was intense, really gave the film an edge.'

'The pregnancy story was shot really well, looked great.'

'I'd go and see it as part of a film festival.'

On the whole, I think that we have proven that with a few tweaks to the movie, we have a powerful social realism film that effects our audience demographic.

Ancillary Tasks

To get overall feedback for our poster and review, we have put a picture of them onto the popular social networking site of Facebook.

We received good feedback for our poster, will many respondents saying they felt it 'looked professional.' They said the aligning was perfect, although one said that the writing at the bottom reading 'Don't turn a BLIND EYE' could have been enlarged to increases awareness of it.

Our review received similar responses. I also printed off a copy and showed to a friend who is an avid 'Little White Lies' reader. He said:

'I feel that this is a great attempt at a LWL review. The layout and format is spot on. the only thing i would change would be to use some more sophisticated lexis in the actual review itself.'

This is great feedback, and makes me confident that the ancillary tasks have been completed to a high standard.

4.did you use new media technologies in the construction and research, planning and evaluation stages?


http://prezi.com/pno4f69jp5c4/new-media-technologies/